Unibet '25 years' TVC & Digital

TVC & DIGITAL Founded in a bedroom in 1997, Unibet’s humble beginnings have gone from strength to strength as it celebrates its 25th year. It was first to invent 'Cashout' and pioneer other features such as 'Action Betting' and 'Betstream, so we created a celebratory campaign based on a retrospective look at the past 25 years following a person’s journey through time as they gambled with these unique offerings. The shoot was a great chance to feel nostalgic - Blackberrys and mullets anyone? All of the bespoke in-film graphics reflected the interfaces players would have used. The hero film launched across Europe and was followed by bitesize films and social & digital activations to remind people how Unibet has always made betting, better.