SUZUKI 'Boring' DM
Let's be honest the subject of GDPR (General Data Protection Regulation) is a total yawnfest! When we got the brief it didn't exactly set our pulses racing, even the account guy didn't give us the usual "this could be a great creative opportunity" line. We took an educated guess that everyone else would find GDPR just as boring as we did so we asked Suzuki customers to say goodbye to boring and hello to exciting content. Honesty was the best policy with this one as the campaign won a DMA Bronze.