NHS 'Heroes to almost zero' Print
This was a Covid lockdown special and I'm really proud of this idea for several reasons; firstly, my kids wanted to understand what I did, apart from get fat, grow my hair and bang saucepans in the street. Secondly, no budget, no channels and no agency backing us. We smashed it as we became finalists at the 'Chip Shop awards'. On top of that the idea came to the attention of UNISON, Britain's largest trade union, who used the campaign in their comms. Illustrations by Lily, Eva & Oscar Markey aged 7, 7 and 5. *Please note that no children were harmed during this process as they didn't see the full sentences.
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