Listerine - 'Ta-Ta to Tartar Stains' Print campaign
I wanted to write a line that would make the viewer smile then instantly think about how white their smile was. The campaign led to a massive spike in sales and a very happy, and smiley, client.
I wanted to write a line that would make the viewer smile then instantly think about how white their smile was. The campaign led to a massive spike in sales and a very happy, and smiley, client.