Disney 'Frozen balls' DM & PR

Disney wanted to raise the excitement about Frozen but it was nearly six months early and in the middle of a heatwave. We decided the best thing to do was order a ton of snow (literally) to be delivered to our office in Soho then post real snowballs out to all the film press. Specially designed packaging ensured they got real snowballs delivered to their desks. They loved it and the Twittersphere went ballistic. We surprised top tweeter Total Film with a snowball fight outside their offices and we even posted a 'snowball fight' to Absolute radio where they fought live on air.