Berocca 'Performance' Viral

A 10K budget meant I had to pull quite a few strings to get this film made, which included shooting it in my flat in South London. However, with the help of Ben at Disqo Production Company and the acting skills of my colleagues (Miles Bingham and Kevin Masters), we made a hugely successful viral which was shortlisted for D&AD and featured in a Channel 4 programme 'top 10 virals of the year'. The client was hoping for 250,000 hits but we achieved 1.8 million in the first week and over 7,000,000 a month later.